Top 5 iOS Beauty Retail Apps in Nigeria Q4 2021

In the fourth quarter of 2021, the top 5 beauty retail apps on iOS in Nigeria showcased varying performance in downloads, active users, and revenue. Let's delve into the specifics for each app.

HushD

During Q4 2021, HushD exhibited fluctuating weekly downloads. The app saw a peak of 101 downloads in the week of October 25, with numbers tapering off towards the end of December, reaching a low of 10 downloads in the final week. Despite the variations in downloads, HushD did not generate any revenue throughout the quarter.

Shoppe LK

Shoppe LK's weekly downloads displayed moderate fluctuations, peaking at 61 downloads in mid-October and maintaining a fairly consistent rate thereafter. The app closed the year with 47 downloads in the last week of December. Active user numbers for Shoppe LK remained relatively stable, beginning at 53 in late September and increasing to 80 by the end of the quarter. No revenue was recorded for this app during Q4 2021.

Oriflame Getting Started

Oriflame Getting Started experienced low download numbers throughout the quarter, with a high of 28 downloads in the week of November 22. The app saw a significant drop in downloads towards the end of December, ultimately recording no downloads in the final week. Similar to other apps in this list, Oriflame Getting Started did not generate any revenue in Q4 2021.

Fragrances.com.ng

Fragrances.com.ng maintained very low download numbers, ranging from 1 to 16 downloads per week. The highest number of downloads occurred in the last week of December, reaching 16. Like the other apps, Fragrances.com.ng did not report any revenue during this period.

Nykaa – Makeup/Beauty Shopping

Nykaa – Makeup/Beauty Shopping had a subdued performance in terms of downloads, with the highest number being 13 downloads in mid-November. The app's active user base remained fairly consistent, starting at 82 in late September and ending at 75 in the final week of December. No revenue was generated by the app in Q4 2021.

These insights are derived from Sensor Tower data, providing a glimpse into the performance of beauty retail apps in Nigeria. For more in-depth analysis and trends, visit Sensor Tower.